We help our clients uncover the most powerful opportunities for brands to connect with real people in the moments that really matter to them through our three capability pillars. Since every project is unique, we customize our approach by utilizing only the services you need and nothing you don’t.
BRAND STRATEGY
Consumer Insight
Landscape Assessment
Inspirational Consumer Targets
Positioning & Charter
Portfolio & Brand Architecture
Naming, TOV & Messaging
Brand & Design Training
BRAND DESIGN
Design Strategy
Brand Identity & Experience
Package Design
Structural Design
Brand Assets, Imagery, & Photography
Digital, Motion & Video
Realization & Commercialization
BRAND INNOVATION
Inform & Inspire
RealSprint
Pipeline Development
PropellR™
Trendslation™
STRATEGY
We believe brands need to be more real, more human. They should lead with their values and conscience. Know who they are, who they aren’t, and who they aspire to be. And always engage with their consumers in a meaningful and memorable way.
This is why we start every project with a strategy, no matter how big or small the ask is. Our approach is time-tested but flexible, ensuring we start designing with a clear understanding of what we need to do to win with the consumer, grow the brand, and uncover bigger and better innovations.
INNOVATION
For COHO, an innovation project is a precious opportunity to help shape your brand for future scenarios. We approach innovation with collaboration, empathy, agility, and curiosity. We always start with the consumer, their (unmet) needs, their (unarticulated) desires, or their reasons that might make your brand less relevant. Another critical input is the alignment of stakeholders by reconciling the brand ambition with institutional knowledge and capital investments.
Our role is to provoke and stretch where your brand can and should go within the lenses of viability, feasibility, and desirability. Our goal is to deliver innovation, ready for the real world. A typical outcome is concepts (visual, verbal and/or prototyped) ready for qual or quant evaluations, ready for internal alignment, and new valuable assets that will spur your now, next and future initiatives.
Call us for Front End Innovation, Sprints, or New Product Pipeline initiatives.
DESIGN
What separates COHO’s approach to brand design is how we connect the dots between your brand strategy and visual & verbal design choices that set your brand apart, drive engagement, and deliver business results.
We believe that great brands are more than just a trendy color, an updated logo, or a laundry list of features and benefits. That’s why we shape our brands to elicit strong, emotional responses—ones that resonate with viewers in deeper, more enduring ways. Our five brand design principles ensure that your brand will be ownable (protectable & distinctive from the competition), relevant (up to date with category and customer expectations), connectable (communicating the values and personality traits it shares with its audience), intuitive (easy to understand and empowers purchase), and extendable (allowing for multi-channel integration and growth into new touchpoints).