From Farm to Bottle.

Starlight Distillery

COHO Creative was proud to be selected as one of three competing design firms for the 2017 Makeover Challenge, sponsored by BXP Magazine. This blue-sky contest re-imagines a real-world consumer brand and is one of the CPG community’s most beloved editorial projects. This year’s brand was Starlight Distillery (owned by Huber’s Orchard & Winery - Starlight, IN), and the challenge was to redesign their identity.

You can read more about the 2017 Makeover Challenge here, 
and learn about COHO Creative’s collaborative and thoughtful approach to this exciting brand design challenge … and even cast your vote for the best work!

Brand Positioning
Naming & Verbal
Realization (Commercialization)