SIMPLE CLEAN FOR GENERATIONS.
All-natural since 1839, it’s safe to say Kirk’s Soap was ahead of the clean label movement that’s taking beauty and personal care by storm. Kirk’s recognized that the growing demand for clean beauty products presented an opportunity to win over a broader audience. So the brand enlisted COHO to help secure Kirk’s position as a trusted name in all-natural skincare, with the history and bona fides to prove it.
“As second-generation owners and guardians of the Kirk’s brand, we were understandably nervous about making changes to a brand that’s been cherished and trusted by generations. COHO understood our concerns, while also encouraging us to think out of the box. The resulting new identity is one that we love, and one which we’ve received positive reaction about from both retailers and users. It respects Kirk’s strong heritage and historic equities. But it now also has the stopping power and contemporary look we need today. Thank you COHO!”
— Molly & Katherine Oliver, Co-CEOs & Sisters – KIRK’S Family of Natural Brands
Positioning & Brand Charter
Naming & Verbal