For families managing food allergies, Ian’s provides a wide variety of allergy-friendly meal solutions. However, its quality far surpassed its dated and somewhat juvenile packaging. Also, understanding what ingredients were in or out simply wasn’t easy. COHO Creative collaborated with Ian's to solve their package design challenges. The result was a completely new look: one that better told the Ian's story, appealed to the whole family, and created peace of mind in selecting the right allergen-free products. Now for fans of Ian’s foods, life just got a little friendlier.