Armour Active Packs

When it came to lunch kits, Active Packs was "old school" and simply didn't connect with today's kids and moms. A new approach was needed. While the Armour brand Chefs worked to make the product even more nutritious and delicious, COHO added our own fresh ingredients. We designed a new brand identity & packaging to re-engage kids, and earn mom’s trust. Now Active Packs is serving up fun, nutrition, and brand success with every meal.

EXPERTISE APPLIED
Assessment
Naming & Verbal
Insights
Identity
Packaging
Activation