A SWEET REDESIGN.
Evolving a fun brand you grew up with is something any creative would love. So, when Perfetti Van Melle asked us to redesign the Airheads and Airheads Xtremes identity and packaging for greater presence on the candy shelf, COHO was honored and delighted.
“COHO has been a tremendous partner in our efforts to refresh and unify our Airheads brand identity. In a fragmented, impulse category with lots of competitive activity, our packaging is our #1 marketing asset. It needs to work as hard as possible to help build awareness, relevancy, and trial. The new packaging has been well received in the marketplace; with both customers and consumers alike praising the design. The solution COHO created and the way they collaborated with us, made for a great journey. We look forward to continuing our partnership!”
— Rachel Chambers, Senior Marketing Director – Perfetti Van Melle