The result is a dynamic global package design system for 3M’s Perfect-It line of Marine Finishing Products.
COHO collaborated with 3M; from category assessment to interviews on docks & job sites, to package design research and final activation.
We developed an easy to understand 4-step process & product identifier. We placed it prominently on the front label to make product selection simple.
For the professional who wants to know more, we identify how each product in the system works with each other to achieve optimal results. We even adopted user language when speaking about a product’s strength of “cut” and level of “gloss”.
Going beyond nomenclature, we made it easy to identify & grab the correct bottle, all while your hands are wet and you’re looking down into your bucket!
Intuitive icon design reinforces correct usage at-a-glance; regardless of country, language, or experience level.
We satisfied both Marketing’s desire to cross-sell other products in the system and the complex directions & cautions required by Regulatory.
The final Perfect-It design blends strong brand-blocking, intuitive versioning, clear benefit communication, and speaks to marine finishing the way the Pros do!
EXPERTISE APPLIED
