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Something’s always happening at COHO. Here's where you'll find our latest news, blog, free trend reports, whitepapers, and brand-building expertise.

By Laura Mason
 • 
1 week ago

We are living through a time of unprecedented change in marketing, with brand and insight teams being tasked with delivering smarter and deeper consumer insights faster—all while managing a tight budget and limited face-to-face access to consumers. Moving quickly to establish meaningful connections with consumers …
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By Mourad David
 • 
3 weeks ago

From 1920–1933, Prohibition banned the production, importation, transportation, and sale of alcoholic beverages in the United States. But it didn’t stop Americans from drinking—far from it! And today, there are a number of lessons the emerging cannabis industry can learn from it.


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By Layne Rumpke
 • 
3 months ago

Trendslation is an introduction to COHO’s trend process. This report explores three current trends, how they are manifesting today, and how COHO leverages our findings to think, innovate, and design with the future in mind.  Download your own copy of this report (PDF) …
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By Coho Creative
 • 
4 months ago

Thank you for everything you have done to make 2019 a great year! If you’ve received our annual holiday gift wrapping papers in the past, you might notice something a little different this year.

Since our mission is to help companies create better brands to …
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By Coho Creative
 • 
6 months ago

Generation Z is just coming of age in the market. We think private brands have a unique opportunity to win big with this influential cohort of consumers. Find out how you can adapt your brand’s strategy to meet them where they’re at. …
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By Greg Zimmer
 • 
8 months ago

For those that know me personally, they’re aware that I’m a new father. My wife and I are overjoyed with our little one, born just four weeks ago. And, no matter how many times during the months leading up to her arrival …
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By Ellen Craven
 • 
9 months ago

Consumer desire for new ways to experience fermented foods is at an all-time high. COHO explains this megatrend taking the wellness industry by storm.
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By Jon Shapiro
 • 
10 months ago

Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture. Ever since the advent of the smartphone, people have been eliminating some or all …
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By Coho Creative
 • 
3 years ago

The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer. This blue-sky contest re-imagines a real-world consumer brand and is one of the CPG community’s most beloved editorial projects.

Coho Creative …
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By Ellen Craven
 • 
3 years ago

In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.

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By Trey Smith
 • 
3 years ago

We live in an amazing world. One of fast evolving and ever-changing technology. Technology is not only driving innovation in expected fields like science and engineering but is also changing how today’s (and tomorrow’s) consumers think and behave. The rapid explosion, acceptance, …
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By Greg Zimmer
 • 
3 years ago

In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.

Brand Personality is the assignment of human characteristics to a brand as a way to achieve differentiation and connectability. …
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