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Something’s always happening at COHO. Here's where you'll find our latest news, blog, brand-building expertise, and opportunities to join our team.

By Greg Zimmer
 • 
2 months ago

For those that know me personally, they’re aware that I’m a new father. My wife and I are overjoyed with our little one, born just four weeks ago. And, no matter how many times during the months leading up to her arrival other parents told …
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By Ellen Craven
 • 
3 months ago

Consumer desire for new ways to experience fermented foods is at an all-time high. COHO explains this megatrend taking the wellness industry by storm.
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By Jon Shapiro
 • 
4 months ago

Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture. Ever since the advent of the smartphone, people have been eliminating some or all of the vowels …
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By Coho Creative
 • 
2 years ago

The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer. This blue-sky contest re-imagines a real-world consumer brand and is one of the CPG community’s most beloved editorial projects.

Coho Creative …
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By Ellen Craven
 • 
2 years ago

In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.

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By Trey Smith
 • 
2 years ago

We live in an amazing world. One of fast evolving and ever-changing technology. Technology is not only driving innovation in expected fields like science and engineering but is also changing how today’s (and tomorrow’s) consumers think and behave. The rapid explosion, acceptance, …
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By Greg Zimmer
 • 
2 years ago

In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.

Brand Personality is the assignment of human characteristics to a brand as a way to achieve differentiation and connectability. …
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By Ellen Craven
 • 
3 years ago

People pay attention to trends, whether they realize it or not. A passing glance at fashion magazines in any grocery checkout lane will expose us to dozens of active trends. Unfortunately, by the time the average person becomes fully aware of a trend, …
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By Mike Skrzelowski
 • 
3 years ago

In the crowded and competitive landscapes of most consumer categories, from automotive to technology, it is critical that your brand effectively communicates who it is, what it does, and why it matters. Design, when done well, is a powerful tool for telling …
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By Ellen Craven
 • 
3 years ago

In the age of Do-It-Yourself, people are taking on all kinds of projects themselves. And why not? You can find videos on YouTube showing you how to do the job, blogs that will give you tips & tricks, and a plethora of online “experts” …
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By Greg Zimmer
 • 
3 years ago

Retro marketing involves using the past to help sell the present. We increasingly see examples of brands using this approach across numerous categories. Examples range from bringing an old brand back to life, updating a vintage package for a current product, a …
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By Mike Skrzelowski
 • 
3 years ago

In today’s quickly growing and highly competitive brown spirits (bourbons & whiskeys) market, the need for a strong point of difference is more important than ever. Having spent almost 10 years of my career within the spirits industry, creating new products and brands …
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