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Something’s always happening at COHO. Here's where you'll find our latest news, blog, free trend reports, whitepapers, and brand-building expertise.

By Greg Zimmer
 • 
4 weeks ago

During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.

It would be easy to spend the next few paragraphs piling on, impugning these brands & their owners, …
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By Natalie Hricovsky
 • 
2 months ago

Seven COVID-19 Consumer Behavior Shifts That Are Influencing Summer Vacation

After nearly three months in quarantine, many of us are in sore need of a change of scenery. But even though states are opening back up and removing travel restrictions, COVID-19 is still a significant …
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By Layne Rumpke
 • 
3 months ago

Trendslation Spring 2020 explores three current trends, how they are manifesting today, and how COHO leverages our findings to think, innovate, and design with the future in mind. In this report, we specifically explore what these findings could mean for the beauty industry. Download your …
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By Laura Mason
 • 
4 months ago

We are living through a time of unprecedented change in marketing, with brand and insight teams being tasked with delivering smarter and deeper consumer insights faster—all while managing a tight budget and limited face-to-face access to consumers. Moving quickly to establish meaningful connections with consumers …
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By Mourad David
 • 
5 months ago

From 1920–1933, Prohibition banned the production, importation, transportation, and sale of alcoholic beverages in the United States. But it didn’t stop Americans from drinking—far from it! And today, there are a number of lessons the emerging cannabis industry can learn from it.
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By Layne Rumpke
 • 
7 months ago

Trendslation is an introduction to COHO’s trend process. This report explores three current trends, how they are manifesting today, and how COHO leverages our findings to think, innovate, and design with the future in mind.  Download your own copy of this report (PDF) below.

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By Coho Creative
 • 
8 months ago

Thank you for everything you have done to make 2019 a great year! If you’ve received our annual holiday gift wrapping papers in the past, you might notice something a little different this year. Since our mission is to help companies create better brands to …
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By Coho Creative
 • 
10 months ago

Generation Z is just coming of age in the market. We think private brands have a unique opportunity to win big with this influential cohort of consumers. Find out how you can adapt your brand’s strategy to meet them where they’re at. Download your own …
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By Greg Zimmer
 • 
12 months ago

For those that know me personally, they’re aware that I’m a new father. My wife and I are overjoyed with our little one, born just four weeks ago. And, no matter how many times during the months leading up to her arrival other parents told …
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By Ellen Craven
 • 
1 year ago

Consumer desire for new ways to experience fermented foods is at an all-time high. COHO explains this megatrend taking the wellness industry by storm.
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By Jon Shapiro
 • 
1 year ago

Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture. Ever since the advent of the smartphone, people have been eliminating some or all of the vowels …
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By Coho Creative
 • 
3 years ago

The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer. This blue-sky contest re-imagines a real-world consumer brand and is one of the CPG community’s most beloved editorial projects.

COHO Creative …
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