MUCH DISEÑO INESPERADO.

Wansas

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MUCH DISEÑO INESPERADO.

Wansas

Wansas – defined as "to discover unexpectedly" – is a modern tequila crafted from scratch while honoring yesterday’s traditions. Sadly, their brand identity lacked impact at retail and bar shelf alike, and wasn’t helping them tell their authentic story. Coho stepped in to evolve the understated design of their icon and logotype, significantly strengthened versioning, and updated their bottle structure for much improved ergonomics. Now Wansas is a brand with “mucho impacto!”

EXPERTISE APPLIED
Assessment
Identity
Packaging
Activation