A BRIGHT NEW DAY.

Scotch-Brite

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A BRIGHT NEW DAY.

Scotch-Brite

Scotch-Brite was a global brand, synonymous with innovation, that had become dated. Coho rolled up our sleeves and got to work. We created a contemporary new brand mark that spoke to bright cleaning performance, then coupled it with a versioning system to make shopping easier. Now the #1 selling scrub sponge brand in America is reconnecting with today's consumers across the globe, and cleaning house on the competition.

EXPERTISE APPLIED
Assessment
Brand Charter
Brand Architecture
Naming & Verbal
Insights
New Product Ideation
Identity
Packaging
Print & Pattern
Activation