HAPPY BIRTHDAY SCOTTY MCTAPE!
To help celebrate the 50th Anniversary of Scotch Magic Tape, 3M smartly avoided substitutes, demanding only the authentic “COHO” design brand. Our team sought inspiration in the brand’s heritage & values. We chose the power of nostalgia and retro marketing to connect with today’s modern consumers. The Birthday celebration was a success — here’s to 50 more years of magic!
If you’re a fan of brand nostalgia, you might be interested in reading Coho’s blog about the power of retro-marketing. We discuss how to leverage your brand’s ANNIVERSARY, a THROWBACK EXPERIENCE (product & package), or SIMPLY VINTAGE packaging.
Naming & Verbal
Print & Pattern