THE JOY OF ICE CREAM.

Purple Cow

Enjoying a scoop of ice cream is a moment of pure delight. COHO partnered with Meijer to refresh the grocery hypermarket chain’s private label ice cream brand, Purple Cow. It’s a playful and premium offering that engages shoppers in the fun of exploring and enjoying ice cream flavors — while more than holding its own against the competition in the expansive freezer aisle.

EXPERTISE APPLIED
Assessment
Naming & Verbal
Identity
Packaging
Photography
Realization (Commercialization)