OLD BOURBON, NEW SPIRIT.

Old Grand-Dad

Next Section

Old Bourbon, New Spirit.

Old Grand-Dad

Coho Creative collaborated with Beam to revitalize the Old Grand-Dad brand. It looked dated, the 80 & 100 proofs weren’t properly differentiated, and the key Point Of Difference (high rye mash bill) just wasn’t noticeable. Our designers took inspiration from the past as we updated typography, created a more friendly illustration of Basil Hayden Sr., and improved priority of communication. Now, dear Old Grand-Dad is happily sharing his new spirit!



EXPERTISE APPLIED
Assessment
Identity
Packaging
Activation