A WELL DESIGNED HUG.

Huggies

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A WELL DESIGNED HUG.

Huggies

Since 2013, Coho has helped Huggies refresh its diaper designs around the globe. To earn modern moms’ trust, we help communicate the product’s unseen, innovative features & benefits so she can feel confident in her choice. And because it’s about more than absorbency & protection, we also tug at the heart-strings through cheerful print & pattern. From their first smile to their first step, we’re glad to help make these essentials and life for mom & baby just a little bit better.

EXPERTISE APPLIED
Assessment
Insights
New Product Ideation
Identity
Packaging
Print & Pattern
Activation