The Cream of the Crop.

Homemade Brand

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The Cream of the Crop.

Homemade Brand

United Dairy Farmers, a regional favorite since 1939, needed to rejuvenate their Homemade Brand. Coho created a retro, yet contemporary new take on the brand's Cincinnati-based heritage. The result was a contemporary brand identity & package design system, yet grounded in the bygone era of soda fountains. Homemade is now delighting more taste buds than ever, and scooping up new sales.

EXPERTISE APPLIED
Assessment
Naming & Verbal
Consumer Insight
Identity
Packaging
Activation