LUNCH, DONE BETTER.

Armour Active Packs

Next Section

Lunch, Done Better.

Armour Active Packs

When it came to lunch kits, Active Packs was "old school" and simply didn't connect with today's kids and moms. A new approach was needed. While the Armour brand Chefs worked to make the product even more nutritious and delicious, Coho added our own fresh ingredients. We designed a new brand identity & packaging to re-engage kids, and earn mom’s trust. Now Active Packs is serving up fun, nutrition, and brand success with every meal.

EXPERTISE APPLIED
Assessment
Naming & Verbal
Insights
Identity
Packaging
Activation