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Something’s always happening at Coho. Check here for our latest news, thinking about how to build better brands, and opportunities to join our team.

By Ellen Craven
 • 
12 months ago

In the age of Do-It-Yourself, people are taking on all kinds of projects themselves. And why not? You can find videos on YouTube showing you how to do the job, blogs that will give you tips & tricks, and a plethora of online “experts” …
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By Greg Zimmer
 • 
12 months ago

Retro marketing involves using the past to help sell the present. We increasingly see examples of brands using this approach across numerous categories. Examples range from bringing an old brand back to life, updating a vintage package for a current product, a …
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By Mike Skrzelowski
 • 
1 year ago

In today’s quickly growing and highly competitive brown spirits (bourbons & whiskeys) market, the need for a strong point of difference is more important than ever. Having spent almost 10 years of my career within the spirits industry, creating new products and brands …
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By Ellen Craven
 • 
1 year ago

I am a Gen X’er by age, but have the eating habits of a Millennial. I am fluent in ethnic flavors and on most occasions make healthy eco-friendly food choices. My kids rarely eat at Burger King, but rather the latest Pan-Asian …
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By Greg Zimmer
 • 
1 year ago

As Jon Shapiro described in his recent blog, a brand’s values are key for it to become its best self. For us at Coho, brand values provide the critical foundation to support all other strategic elements of a solid brand charter. Over …
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By Coho Creative
 • 
1 year ago

We’re pleased to recognize and welcome some new members to the Coho Creative team since the beginning of summer:

Stephanie Sercu, Designer. Stephanie’s background is University of Cincinnati, Fashion Design. She brings about five years of product design & development experience for Baby, …
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