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Something’s always happening at Coho. Check here for our latest news, thinking about how to build better brands, and opportunities to join our team.

By Trey Smith
 • 
2 months ago

We live in an amazing world. One of fast evolving and ever-changing technology. Technology is not only driving innovation in expected fields like science and engineering but is also changing how today’s (and tomorrow’s) consumers think and behave. The rapid explosion, acceptance, …
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By Greg Zimmer
 • 
2 months ago

In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.

Brand Personality is the assignment of human characteristics to a brand as a way to achieve differentiation and connectability. …
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By Ellen Craven
 • 
4 months ago

People pay attention to trends, whether they realize it or not. A passing glance at fashion magazines in any grocery checkout lane will expose us to dozens of active trends. Unfortunately, by the time the average person becomes fully aware of a trend, …
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By Mike Skrzelowski
 • 
9 months ago

In the crowded and competitive landscapes of most consumer categories, from automotive to technology, it is critical that your brand effectively communicates who it is, what it does, and why it matters. Design, when done well, is a powerful tool for telling …
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By Ellen Craven
 • 
9 months ago

In the age of Do-It-Yourself, people are taking on all kinds of projects themselves. And why not? You can find videos on YouTube showing you how to do the job, blogs that will give you tips & tricks, and a plethora of online “experts” …
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By Greg Zimmer
 • 
9 months ago

Retro marketing involves using the past to help sell the present. We increasingly see examples of brands using this approach across numerous categories. Examples range from bringing an old brand back to life, updating a vintage package for a current product, a …
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