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Something’s always happening at Coho. Check here for our latest news, thinking about how to build better brands, and opportunities to join our team.

By Coho Creative
 • 
1 month ago

We’re looking for a dynamic BRAND STRATEGIST to join our collaborative & enthusiastic team. If you’d describe yourself as an enthusiastic self-starter, someone who is always looking to answer the question “why?”, balances analytics with intuition, and enjoy working in a fast-paced, creative, fun, …
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By Coho Creative
 • 
4 months ago

The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer. This blue-sky contest re-imagines a real-world consumer brand and is one of the CPG community’s most beloved editorial projects.

Coho Creative …
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By Ellen Craven
 • 
5 months ago

In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.

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By Trey Smith
 • 
7 months ago

We live in an amazing world. One of fast evolving and ever-changing technology. Technology is not only driving innovation in expected fields like science and engineering but is also changing how today’s (and tomorrow’s) consumers think and behave. The rapid explosion, acceptance, …
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By Greg Zimmer
 • 
8 months ago

In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.

Brand Personality is the assignment of human characteristics to a brand as a way to achieve differentiation and connectability. …
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By Ellen Craven
 • 
10 months ago

People pay attention to trends, whether they realize it or not. A passing glance at fashion magazines in any grocery checkout lane will expose us to dozens of active trends. Unfortunately, by the time the average person becomes fully aware of a trend, …
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